DIRECT EMOTO (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains how we collect, use, share and protect your personal information when you use our website at directemoto.co.uk, buy from us, or contact us.
We are the data controller for the information described in this policy.
- Business name: DIRECT EMOTO
- Registered address: [full registered address]
- Company number: [number]
- Website: directemoto.co.uk
- Email: sales@directemoto.co.uk
- Phone: 01455 660122
If you have any question about how we handle your data, contact us using the details above.
UK data protection law requires us to have a lawful basis for using your information. Ours are set out below.
- To process and fulfil your order — necessary to perform our contract with you.
- To provide customer service, aftercare and warranty support — necessary to perform our contract with you.
- To communicate about your order or enquiry — necessary to perform our contract, or our legitimate interest in responding to you.
- To improve our website and services — our legitimate interest in running and improving our business.
- To prevent fraud and keep our site secure — our legitimate interest in protecting our business and customers.
- To send marketing — only with your consent, or where you have bought from us and have not opted out. You can unsubscribe at any time.
- To meet legal, accounting and tax obligations — necessary to comply with the law.
Payments are processed securely by trusted third-party payment providers. We do not see or store full card details on our systems.
We share your information only where it is needed to run the business:
- delivery, courier and logistics partners, so your bike reaches you
- payment processing providers
- IT, hosting and website service providers
- our accountants and professional advisers
- regulators or law enforcement where we are legally required to do so
We do not sell your personal data.
Some of our service providers may process data outside the UK. Where that happens, we take steps to ensure your data receives an equivalent level of protection, such as relying on adequacy regulations or standard contractual clauses.
We keep personal data only as long as we need it. Order and transaction records are retained for six years after the end of the relevant tax year, as required by HMRC. Warranty and support records are kept for the warranty period plus a reasonable period afterwards. Marketing contacts are kept until you unsubscribe. General enquiries are deleted when they are no longer needed.
We use appropriate technical and organisational measures to protect your data, including HTTPS encryption across the site and restricted access to customer records.
Under UK data protection law you have the right to:
- access the personal data we hold about you
- have inaccurate data corrected
- have your data deleted where appropriate
- restrict how we use your data
- object to processing based on our legitimate interests
- receive your data in a portable format, or have it transferred to another provider
- withdraw consent to marketing at any time
To exercise any of these, email sales@directemoto.co.uk. We will respond within one month.
If you are unhappy with how we have handled your data, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We would ask that you contact us first so we have a chance to put it right.
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We may update this Privacy Policy from time to time. The current version will always be available on this page.